“You are who you are and what you do.”
An online identity is the characteristics and interactions one made with the Internet. Different websites have different perspective on an individual based on how an individual interact with the website. The different perspectives are also being known as partial identities. Based on my own experience, I know of friends who create multiple emails for different purposes for example, to create different accounts.
“We should maintain many identities—one for work, another for school, another for home, another for friends. Those folks say we get in trouble online when these identities mix and blur, when our boss sees our picture from the college beer party (as if bosses never had beer).”
Websites request users to create accounts in order to have access to information about the users and in the future, they might be able to provide them with a personalized experience. This would benefit marketers as they would be able to track not only the user’s information and also what they are searching for on the web, the links they are clicking online and also the places they have been to. Marketers use it as behavioral targeting as they would be able to make money by selling the right advertisement to the right people based on the resources they have collected.
“Having two identities for yourself is an example of lack of integrity.”
Users could be using fake information to create and it would cause the marketers to have inaccuracy of information which makes it hard to target on potential consumers. The reason why users will want to give fake information because they might be having conflict and confusion with their inner and outer selves. Not only that, it also acts as a threat to other people as they might not know, who they are seeing online is really who they are real life. For example, in Facebook, users might be adding “friends” who they think are their friends but actually, it is a fake account. This gives the fake users a chance to access to the privacy of other people.
All in all, there are definitely pros and cons in having more than one online identity. It would depends on how each individual make use of it; either abusing it or making good use of it.
“The best solution is to be yourself.”
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