Topic 3: Self-Branding Professionally

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Today, there are already 73% of recruiters hiring a candidate through social media and 93% of recruiters review a candidate’s social profile before making a hiring decision. If you are looking for a job in digital media but do not have any online profiles, it would be a disadvantage.

I would like to touch on a few points Njeri Watkins mentioned.

Defining Professional Identity

In my opinion, self-branding is the first step in developing a professional identity. It is equivalent to someone having a first impression of you when they see you offline or online. Self-branding is all about how one would make an impact to their employer or organization. What is so special about them? What values do they have? Platforms such as Linkedin are available to show employers your expertise.

Having a professional email address is also very important. You could not possibly be applying for a job, using inappropriate email address. Using myself as an example, before I started my polytechnic, my email address was Firstly, it was because I love Powerpuff girls’ Blossom, and a Taiwan band, 5566. Therefore, I decided to combine it together and use it as my email address. Well, I’m sure I would be perceived as immature and also not serious about my working life if I use that email address to apply for job. However, things started getting real and I was asked to provide my email address in school. Not only that, I have to send my resume to organization. That is when I realized it is time to create a professional email address.


Source:  90S90S90S.TUMBLR.COM

Appropriate image

If you ask me, I would regard having an appropriate image as the second step. By now, people should know that if you’re going to an ideal job interview, the least you can do is to be well-groomed. This applies to professional online profile as well.

What if someone is uncomfortable in putting his/her photo online? Privacy settings should be activated to determine who can see your content, for example, colleagues, classmates, anyone whom you have worked with.



Quality over Quantity

Having lots of information about yourself may not be a good thing.  Instead of putting many information, it would be beneficial to only focus on the key areas. In order to have a professional identity, one should only put information that is related to the job he/she is applying for. For example, for somebody who recently graduated, he/she can focus on the academic achievement, volunteer work he/she did during extra curriculum time.

In conclusion, it is very important to have an online professional profile that is would be appropriate and attractive in the market!


BBC News, (2015). Job hunting: How to promote yourself online – BBC News. [online] Available at: [Accessed 5 Nov. 2015]., (2015). Webinar – Developing Your Professional Online Identity | UBC Continuing Studies. [online] Available at: [Accessed 5 Nov. 2015].

Jobvite, (2014). [online] Available at: [Accessed 5 Nov. 2015].


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